Harnessing The Power Of Sound

During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.

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In this fascinating TED Talk, neuroscientist Uri Hasson explains his research that illustrates how that the same areas of the brain are activated in both the speaker and the listeners when telling or hearing a story.

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A video series about introverts based on the book “Quiet” by Susan Cain. This is a nice example of a book trailer even if it rips off RSA Animate’s hand-drawn line animation format.

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Tim Harford: Trial, Error & The God Complex

Economics writer Tim Harford studies complex systems and finds a surprising link among the successful ones: they were built through trial and error. In this sparkling talk from TEDGlobal 2011, he asks us to embrace our randomness and start making better mistakes.

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MoveOn.org’s Eli Pariser brings up some though-provoking points about the importance of serendipity & the potential dangers of personalization in this TED Talk.

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