Strategic Communications Archives

Public Relations Industry Disruption [VIDEO]

By David Erickson | October 30, 2019

Photo: Public Relations Industry Disruption Panel

Topics include the integration of communications disciplines; ethics within an organization; the importance of a CEO who is a great communicator; the critical role employees play in an organization’s communications success; and much more.

Emotional Consideration Of B2B Purchasers [VIDEO]

By David Erickson | October 23, 2013

David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.