Social Media Advertising Archives

David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.

David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.

David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.

Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.

Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.

Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.