Posts Tagged ‘Social Media Advertising’
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]
David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.
Read MoreTwitter & Comcast To Offer Social Remote Control [VIDEO]
David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MoreThe Risks Of Facebook's New Video Ads [VIDEO]
Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.
Read MoreHow Media Organizations Use Facebook Data To Promote Content [VIDEO]
Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.
Read MoreTwitter Opens Analytics Dashboard To Everyone [VIDEO]
Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
Read MoreFacebook Graph Search [VIDEO]
Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.
Read MoreApplebee's Life Is Better Shared Campaign
Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.
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