Social Listening Archives

Consumer Identity: Stable & Unstable Likers

By David Erickson | July 28, 2016

In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.

Perma.cc's Social Listening & Email Marketing [VIDEO]

By David Erickson | October 24, 2013

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.