Retailing Archives - eStrategy.TV

Generational Dynamics Of Store Brand Purchases [VIDEO]

By David Erickson | October 28, 2013

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

How To Slapshot An iPhone [VIDEO]

By David Erickson | July 13, 2012

This is a very cool demonstration of just how tough G-Form’s protective cases for the iPhone 4/4S really are.

How Threadless Direct-To-Garment Printing Works

By David Erickson | June 1, 2012

99% of Threadless t-shirts are screen printed but they are experimenting with direct-to-garment printing for a few products. The Muppets help demonstrate how it works.