Posts Tagged ‘Retail Marketing’
Industries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
Read MoreIKEA's Pop Up Store – Tokyo [VIDEO]
David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.
Read MoreMall Of America's Social Customer Service [VIDEO]
The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreBlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]
David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.
Read MoreWill The iPhone 5s Blend? [VIDEO]
BlendTec continues its destructively entertaining Will It Blend? video marketing series by grinding up an iPhone 5C and an iPhone 5S in its blenders.
Read MoreGeofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreQR Code Use Examples & Case Studies [WEBCAST]
David Erickson presents 27 examples and case studies of the good, the bad and the ugly of QR code uses for marketing in this hour-long webcast.
Read MoreYelp's Filtered Reviews [VIDEO]
Yelp’s video explanation for why they filter reviews.
Read MoreBelly Retail Loyalty App
There’s a lot of competition for creating the perfect digital loyalty card: Belly is a new entry.
Read More