Retail Marketing Archives

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

By David Erickson | April 30, 2014

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

IKEA's Pop Up Store – Tokyo [VIDEO]

By David Erickson | April 16, 2014

David Erickson discusses IKEA’s twist on the pop up store in Tokyo during the Beyond Social Media Show.

Mall Of America's Social Customer Service [VIDEO]

By David Erickson | March 2, 2014

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

Generational Dynamics Of Store Brand Purchases [VIDEO]

By David Erickson | October 28, 2013

David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.

BlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

By David Erickson | October 11, 2013

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

Will The iPhone 5s Blend? [VIDEO]

By David Erickson | October 5, 2013

BlendTec continues its destructively entertaining Will It Blend? video marketing series by grinding up an iPhone 5C and an iPhone 5S in its blenders.

Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.