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Posts Tagged ‘Public Relations’

Public Relations Industry Disruption [VIDEO]

By David Erickson | October 30, 2019
Photo: Public Relations Industry Disruption Panel

Topics include the integration of communications disciplines; ethics within an organization; the importance of a CEO who is a great communicator; the critical role employees play in an organization’s communications success; and much more.

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L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

By David Erickson | July 14, 2014

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

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The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

By David Erickson | April 13, 2014

David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.

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Mall Of America's Groundbreaking Visual For Expansion Event [VIDEO]

By David Erickson | March 25, 2014

During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

By David Erickson | December 11, 2013

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Twitter Custom Timelines [VIDEO]

By David Erickson | November 29, 2013

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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How NOT To Pitch Bloggers [VIDEO]

By David Erickson | November 14, 2013

David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.

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Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

By David Erickson | November 13, 2013

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

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Washington Redskins Name Change Controversy [VIDEO]

By David Erickson | October 16, 2013

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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Coca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]

By David Erickson | October 15, 2013

David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.

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