Posts Tagged ‘Nonprofit Marketing’
Batkid Saves San Francisco! [VIDEO]
Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreSuicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]
A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.
Read MoreChild Abuse Poster PSA Only Children Can See [VIDEO]
The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see
Read MoreHow To Raise Awareness Of Homelessness: Freeze People [VIDEO]
This is a great example of using experiential marketing in the service of cause marketing.
Read MoreFollow The Frog Nonprofit PSA [VIDEO]
The Rainforest Alliance’s Follow The Frog PSA is a brilliant example of advocacy video marketing to build awareness of Rainforest Alliance Certified products.
Read MoreSocial Black Markets [VIDEO]
Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?
Read MoreGood Books International Trailer
This Franz Kafka/Hunter S. Thompson-inspired animated trailer promotes Good Books International, a bookseller that donates 100% of its profits to support charitable projects.
Read MoreBob Ross, Remixed & Autotuned
PBS icon Bob Ross is remixed & autotuned by Symphony of Science’s John D. Boswell for PBS Digital Studios as a vehicle for for a PBS pledge drive.
Read MoreYouTube Opens Live Streaming For Nonprofits
YouTube opened up live streaming functionality to Nonprofit Partner members yesterday.
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