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Posts Tagged ‘Music Marketing’

Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

By David Erickson | November 2, 2013

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.

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Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

By David Erickson | July 25, 2013

Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.

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Alicia Keys & Ne-Yo Discuss Why They Love Twitter & Tumblr [VIDEO]

By David Erickson | October 9, 2012

Alicia Keys and Ne-Yo speak of their love and and hang ups of using social media sites such as Twitter and Tumblr.

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Volkswagen Passat Rocking Out Commercial [VIDEO]

By David Erickson | October 5, 2012

This television commercial for Volkswagen’s Passat is more than just a cute spot. It knows who it’s talking to: Gen X professionals.

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Flutter: Gesture-Controlled Webcams

By David Erickson | August 27, 2012

Flutter lets you control the play function on Spotify or iTunes by simply waving at your computer.

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Stevie Nicks Tour Search Activity

By David Erickson | August 25, 2011
Stevie Nicks Tour Search Activity

David Erickson demonstrates how search volume for Stevie Nicks is driven by media appearances and her concert tour: Watch search volume grow from state to state as her concert tour moves across America.

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Crowdsourced Music Video: Ain't No Grave by Johnny Cash

By David Erickson | June 3, 2011
Crowdsourced Music Video: Ain’t No Grave by Johnny Cash

An online project to create a music video for Johnny Cash’s final studio song, Ain’t No Grave, was compiled from artwork submissions from more than 250,000 people.

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eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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