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Posts Tagged ‘Multitainment’

Television Multitasking [VIDEO]

By David Erickson | February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Breaking Bad's Social TV Integration [VIDEO]

By David Erickson | October 2, 2013

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Case Study: Miss Utah's Online Reputation Issues [VIDEO]

By David Erickson | June 19, 2013

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

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eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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