Monitoring Archives - eStrategy.TV

Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

By David Erickson | February 22, 2013

Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.

G-Men Snooping On Social Media

By David Erickson | June 15, 2012

The FBI is forming a new cyber intelligence unit to monitor social media communication.

Washington Post's Mention Machine Political Twitter App

By David Erickson | January 3, 2012

@mentionmachine is a new Washington Post news app that monitors Twitter and media across the Web for political candidate mentions, revealing trends and spikes that show where the conversation is and why.