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Posts Tagged ‘Mobile Marketing’

Mothers’ Media Consumption [WEBINAR]

By David Erickson | May 30, 2020
Mothers' Media Consumption

This webinar from Edison research examines the media consumption habits and behaviors of American mothers and includes data about how they have changed behaviors as a result of the COVID-19 pandemic.

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David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

By David Erickson | April 6, 2014

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Visual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]

By David Erickson | November 28, 2013

David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.

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Generation V's Most Used Media Consumption Devices [VIDEO]

By David Erickson | November 25, 2013

David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.

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Hyundai's Zombie Chop Shop [VIDEO]

By David Erickson | October 17, 2013

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

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Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

By David Erickson | October 9, 2013

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Shadow Puppet App [VIDEO]

By David Erickson | October 7, 2013

David Erickson discusses the Shadow Puppet app that allows you to create a narrated slideshow of your photos from your iPhone or iPad.

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Breaking Bad's Social TV Integration [VIDEO]

By David Erickson | October 2, 2013

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

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Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.

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GameInformer's Digital Subscriptions Success [VIDEO]

By David Erickson | September 4, 2013

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

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eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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