Ice Cream Marketing Archives

Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

By David Erickson | December 11, 2013

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

Social Business

By David Erickson | October 9, 2011

Albert Maruggi of the Marketing Edge Podcast’s report on social business, exploring Izzy’s Ice Cream’s RFID social media notification system and how that reveals the company’s social culture.