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Posts Tagged ‘Food Marketing’

Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

By David Erickson | December 11, 2013

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

By David Erickson | October 31, 2013

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

By David Erickson | October 9, 2013

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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KitKat Secures Naming Rights For Android 4.4 [VIDEO]

By David Erickson | September 14, 2013

Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.

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Golden Corral Employee Dumpster Viral Video [VIDEO]

By David Erickson | July 12, 2013

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.

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QR Code For Produce [VIDEO]

By David Erickson | March 19, 2013

A demonstration of a poorly-executed use of a QR code for produce marketing.

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Social Savvy Food Trucks

By David Erickson | June 14, 2012

A SoLoMoShow podcast about social media use by food trucks & video footage of the food truck court in Saint Paul, Minnesota.

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Packaging Goes Digital

By David Erickson | February 5, 2012

General Mills CMO Mark Addicks discusses how food packaging is changing to incorporate digital communications tools.

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Mobile Popup Restaurants

By David Erickson | May 25, 2011
Mobile Popup Restaurants

An elegant 6-course dinner party served on New York City’s L train. Will this be the latest trend in popup restaurants?

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Operationalizing Social Media Programs

By David Erickson | October 8, 2010

Kim Callaway & Marcus Didion from Bolin Digital Group present an intensive workshop on Operationalizing Your Social Media Programs.

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Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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