Posts Tagged ‘Food Marketing’
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreDiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]
David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.
Read MoreChipotle's Scarecrow Content Marketing Campaign [VIDEO]
During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.
Read MoreKitKat Secures Naming Rights For Android 4.4 [VIDEO]
Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.
Read MoreGolden Corral Employee Dumpster Viral Video [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.
Read MoreQR Code For Produce [VIDEO]
A demonstration of a poorly-executed use of a QR code for produce marketing.
Read MoreSocial Savvy Food Trucks
A SoLoMoShow podcast about social media use by food trucks & video footage of the food truck court in Saint Paul, Minnesota.
Read MorePackaging Goes Digital
General Mills CMO Mark Addicks discusses how food packaging is changing to incorporate digital communications tools.
Read MoreMobile Popup Restaurants
An elegant 6-course dinner party served on New York City’s L train. Will this be the latest trend in popup restaurants?
Read MoreOperationalizing Social Media Programs
Kim Callaway & Marcus Didion from Bolin Digital Group present an intensive workshop on Operationalizing Your Social Media Programs.
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