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Posts Tagged ‘Event Marketing’

Mall Of America's Groundbreaking Visual For Expansion Event [VIDEO]

By David Erickson | March 25, 2014

During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.

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Twitter Custom Timelines [VIDEO]

By David Erickson | November 29, 2013

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

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Batkid Saves San Francisco! [VIDEO]

By David Erickson | November 21, 2013

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.

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Hotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]

By David Erickson | February 22, 2013

Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.

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Sunrise: A Social Calendar Mobile App [VIDEO]

By David Erickson | February 19, 2013

Sunrise started as a web app that pulls in events from Facebook, Google Calendar, EventBrite & LinkedIn & delivers them as a daily email digest every morning.

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INTERVIEW: Eventbrite's Digital Strategy

By David Erickson | June 28, 2011

Eventbrite founders Kevin and Julia Hartz discuss their digital strategy.

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Online Marketing Course

By David Erickson | April 17, 2007
Online Video Marketing

This online marketing course is from a Communications 2.0 presentation by David Erickson and Ann Treacy.

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Event Marketing Online

By David Erickson | April 17, 2007
Online Video Marketing

This discussion of event marketing online is from a Communications 2.0 presentation by David Erickson and Ann Treacy.

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