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Posts Tagged ‘Crisis Communications’

L'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]

By David Erickson | July 14, 2014

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

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Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

By David Erickson | November 13, 2013

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

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Coca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]

By David Erickson | October 15, 2013

David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.

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Reddit Shuts Down Subreddit For Finding Navy Yard Shooter [VIDEO]

By David Erickson | September 18, 2013

David Erickson discusses how Reddit shut down a subreddit devoted to finding the Navy Yard shooter based on the experience of the Boston Marathon virtual manhunt during which innocent people were implicated.

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Geofedia – Social Listening By Place [VIDEO]

By David Erickson | September 10, 2013

David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.

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Michael Vick's Image Rehabilitation Campaign [VIDEO]

By David Erickson | August 21, 2013

During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.

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FedEx YouTube Apology [VIDEO]

By David Erickson | July 30, 2013

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

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Golden Corral Employee Dumpster Viral Video [VIDEO]

By David Erickson | July 12, 2013

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss the viral video that shows mishandling of food at a Florida Golden Corral restaurant.

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Case Study: Miss Utah's Online Reputation Issues [VIDEO]

By David Erickson | June 19, 2013

An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.

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Case Study: How The US Navy Uses Social Media

By David Erickson | July 26, 2011
How The US Navy Uses Social Media

David Werner, shares how the U.S. Navy approached several recent, high-profile episodes where public debate manifested itself on Navy social media properties.

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Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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