Posts Tagged ‘Consumer Behavior’
Audio Branding: Wired For Sound
During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.
Read MoreEmotional Effect Of Wide Screens
Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.
Read MoreTelevision Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreGeneration V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MoreDrug Warnings In Commercials Increase Sales [VIDEO]
David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Read MoreFirst Person Point Of View Home Movies: Disneyland Through Google Glass [VIDEO]
Joe’s Daily compiled video clips taken via Google Glass during a vacation to Disneyland in California: One aspect of Glass that will have mass consumer appeal.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
Read More