Posts Tagged ‘Branding’
The 3 Types Of Brand Architecture
When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.
Read MoreSteak-Umm’s Misinformation Master Class
On April 6, CPG Brand Steak-Umm brand posted a master class in the difference between facts, data, and verifiable information on Twitter as a result of disinformation being spread about COVID-19.
Read More13 Covers Of The Game Of Thrones Opening Credits
When something becomes a cultural phenomenon like Game Of Thrones, you can be sure that it will inspire imitations, mashups, parodies and official brand partnerships that hitch their wagons to its popularity.
Read MoreWashington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreINTERVIEW: Samsung's Gail Conroy on Social Media & Consumer Electronics
Gail Conroy, Director of Brand & Consumer Marketing, Samsung Electronics North America, discusses the role of social media in marketing consumer electronics.
Read MoreBranding Through CAPTCHA
Solve Media has created an ad network out of CAPTCHA, those little semi-garbled letters you find next to online forms to prevent spam.
Read MoreThe Jeep Wave
David Erickson discusses The Jeep Wave as an example of how social norms can form around brand that form the basis of social tribes.
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