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Posts Tagged ‘Brand Marketing’

Steak-Umm’s Misinformation Master Class

By David Erickson | May 16, 2020
Steak-Umm's Misinformation Master Class

On April 6, CPG Brand Steak-Umm brand posted a master class in the difference between facts, data, and verifiable information on Twitter as a result of disinformation being spread about COVID-19.

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InfoScout.co: Discover Demographics Of Brand Customers [VIDEO]

By David Erickson | November 9, 2013

David Erickson discusses the InfoScout app that gives consumer product brands insight into consumer demographics through an app that tracks consumer purchases and demographics.

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Tide's Scary Vines: A Carrie Remake [VIDEO]

By David Erickson | October 25, 2013

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

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Washington Redskins Name Change Controversy [VIDEO]

By David Erickson | October 16, 2013

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.

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Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
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  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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