Audio Marketing Archives

Audio Branding: Wired For Sound

By David Erickson | June 25, 2020

During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.

Voice Technology’s Role During COVID-19

By David Erickson | April 28, 2020

This first episode of the Voice Talks video podcast discusses the role voice technology is playing during the COVID-19 pandemic.

2020 Audio Consumption Behavior

By David Erickson | April 20, 2020

Watch the webinar of Edison Research and Triton Digital’s latest annual Infinite Dial report, tracking audio consumption behavior.

Hardwired For Story

By David Erickson | February 24, 2019

In this fascinating TED Talk, neuroscientist Uri Hasson explains his research that illustrates how that the same areas of the brain are activated in both the speaker and the listeners when telling or hearing a story.