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Posts Tagged ‘Advertising’

50+ Super Bowl Commericals For 2019 [PLAYLIST]

By David Erickson | February 1, 2019

If you’d rather focus on the game, here is a sneak preview of 50+ Super Bowl LIII commercials that will run on Super Sunday.

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AT&T Home Security Pet Commercials [VIDEO]

By David Erickson | March 1, 2014

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

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Truth & Trust In Advertising [VIDEO]

By David Erickson | December 1, 2013

This documentary looks at how the self-regulation of advertisements may have saved the industry.

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Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

By David Erickson | November 2, 2013

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Google Web Designer Open To Public [VIDEO]

By David Erickson | October 13, 2013

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

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Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

By David Erickson | June 13, 2013

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

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Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

By David Erickson | May 28, 2013

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

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Child Abuse Poster PSA Only Children Can See [VIDEO]

By David Erickson | May 7, 2013

The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see

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Social Media is Disrupting Rigid Demographic Marketing [VIDEO]

By David Erickson | December 8, 2012

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.

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Applebee's Life Is Better Shared Campaign

By David Erickson | June 19, 2012

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.

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eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

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