Advertising Archives - eStrategy.TV

If you’d rather focus on the game, here is a sneak preview of 50+ Super Bowl LIII commercials that will run on Super Sunday.

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

This documentary looks at how the self-regulation of advertisements may have saved the industry.

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

The organization Aid to Children and Adolescents has created poster ads that displays a child abuse hotline number that only people shorter than 4’5″ can see

Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.

Applebee’s has a new social media ad campaign that says social trumps social media: Life Is Better Shared.

Posts Tagged ‘Advertising’

50+ Super Bowl Commericals For 2019 [PLAYLIST]

AT&T Home Security Pet Commercials [VIDEO]

Truth & Trust In Advertising [VIDEO]

Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

Child Abuse Poster PSA Only Children Can See [VIDEO]