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Pop Culture

Sarah Cooper Reveals The Secrets To Her TikTok Success

By David Erickson | July 18, 2020
Sarah Cooper On The Tonight Show

Sarah Cooper’s genius is not the spot-on lip-syncing of Trump’s maddening utterances, it’s her crystal clear interpretation of his intellectual and emotional state as speaks.

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Evolution Of Video Game Technology

By David Erickson | January 20, 2020
Evolution Of Video Game Realism

Video games have been the leading edge of the trend toward ever more immersive entertainment. That trend has been driven in large part by the evolution of technology.

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13 Covers Of The Game Of Thrones Opening Credits

By David Erickson | April 21, 2019

When something becomes a cultural phenomenon like Game Of Thrones, you can be sure that it will inspire imitations, mashups, parodies and official brand partnerships that hitch their wagons to its popularity.

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Animator vs Animation In 4 Episodes

By David Erickson | December 17, 2018
Animator vs Animation In 4 Episodes

Alan Becker has created sendups of Adobe Photoshop with four delightful episodes of Animator vs Animation.

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Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

By David Erickson | February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

By David Erickson | July 29, 2014

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Worst. Lyrics. Ever: Let's Get Social [VIDEO]

By David Erickson | April 14, 2014

B.L. Ochman and David Erickson cringe over unintentionally hilarious Let’s Get Social song featured during the Social Media World conference.

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David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

By David Erickson | April 6, 2014

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Television Multitasking [VIDEO]

By David Erickson | February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

By David Erickson | December 13, 2013

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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eStrategy.tv is devoted to marketing videos and a member of the e-Strategy network of marketing publications.

Recent Posts

  • How Reddit Dealt With The QAnon Conspiracy Cult
  • AlcoGait Knows You’re Drunk
  • Email Newsletter UX Improvement Tips
  • Sarah Cooper Reveals The Secrets To Her TikTok Success
  • The Beneficial Effects Of First-Person Shooters

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