Harnessing The Power Of Sound

During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.

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In this fascinating TED Talk, neuroscientist Uri Hasson explains his research that illustrates how that the same areas of the brain are activated in both the speaker and the listeners when telling or hearing a story.

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Animator Andrew Park illustrates Denis Dutton’s provocative theory on beauty — that art, music and other beautiful things, far from being simply “in the eye of the beholder,” are a core part of human nature with deep evolutionary origins.

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