eStrategy Podcast Archives

Wired magazine’s Alex Lee reports about some wonderful online altruists who are making Reddit more accessible.

On April 6, CPG Brand Steak-Umm brand posted a master class in the difference between facts, data, and verifiable information on Twitter as a result of disinformation being spread about COVID-19.

This is the first in a series of Pro Tip Tuesday videos I am sharing. This one has to do with something that unfortunately all too common: Not customizing your LinkedIn profile URL.

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

During Episode 56 of the Beyond Social Media Show, David Erickson discusses a a Quartz story about the use of drones by wedding videographers.

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

During episode 50 of the Beyond Social Media Show, David Erickson & B.L. Ochman discuss the wonderful yet atrociously-designed State of the Internet presentation Mary Meeker gives each year.

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.