Case Studies Archives - eStrategy.TV

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

Presentation about building social capital via social media to organize football games & bring a diverse group of people together to have fun & break barriers.

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.