The 3 Types Of Brand Architecture

What is “brand architecture”?

When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.

In this video from Pixels Ink, Col Grey breaks down three types of brand architecture:

1. Branded House,
2. House of Brands, and
3. Endorsed Brands.