Emotional Effect Of Wide Screens

By David Erickson | December 16, 2018

Quartz Obsession discusses how wide screens came into being–from the 4:3 aspect ratio of television to the 16:9 letterbox ratio familiar to modern day movie goers–and why the widescreen experience feels epic.

Posted in Consumer Behavior, Experiential Marketing and tagged Cinemascope, Cinerama, Consumer Behavior, Movie Marketing, Open Matte, Pan And Scan, Widescreen TV, Widescreens