Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

During Episode 28 of the Beyond Social Media Show, David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

Ron Burgundy North Dakota Newscast

Ron Burgundy Dodge Durango Commercials

Watch all of the Ron Burgundy Dodge Durango commercials at Dodge’s YouTube channel. READ: Ron Burgundy’s Durango Campaign Helps Dodge Laugh All the Way to the Bank.

Ron Burgundy Calls Curling

Ron Burgundy On The Dan Patrick Show

Watch all the clips at the Dan Patrick Show YouTube channel.

Ron Burgundy School Of Communications

Ron Burgundy: Peyton Manning Interview

Ron Burgundy Book: Let Me Off At The Top

READ: The Author’s Notes at

Ron Burgundy Ben & Jerry’s Ice Cream: Scotchy Scotch Scotch

Ron Burgundy Jockey Underwear

Ron Burgundy Scotch From Riviera Imports

Anchorman 2 Superticket

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