DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

By David Erickson | October 31, 2013

During this segment of episode 22 of the Beyond Social Media Show, David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

Posted in Case Studies, eStrategy Podcast, Webisode and tagged Beyond Social Media, Case Studies, Detroit Lions, DiGornio, Earned Media, Earned Social Media, Food Marketing, Football, Nate Burleson, Pizza Marketing, Social Media Marketing

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