How To Raise Awareness Of Homelessness: Freeze People [VIDEO]

By David Erickson | March 13, 2013

This is a great example of using experiential marketing in the service of cause marketing. fiftyfifty is a German gallery that decided to raise awareness of homelessness by forcing people to empathize with people who sleep with no roof over their heads. Found at YouTube from TheKarateeekid.

Posted in Pop Culture, Promotional and tagged Cause Marketing, Cinema Advertising, Experiential Marketing, fiftyfifty, Germany, Homelessness, Hunger, Movies, Nonprofit Marketing, Video Marketing

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