Case Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

By David Erickson | February 16, 2013

David Erickson demonstrates how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial. This case study illustrates a smart YouTube marketing tactic that doubles as brand awareness advertising. Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial – Case Study from eStrategy at YouTube.

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