Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit. Found at YouTube from mashable.

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  1. […] Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit. She told Mashable reporter Zoe Fox that social media is critical for content producers to tap into the power of friends and the influence they have on each other, for example via Facebook which allows people to share their thoughts on a new piece of entertainment. In addition to word of mouth, social media is conducive to innovative, eye-catching campaigns that keep viewers interested through the show’s airing. For example;  Madati said that Argo have maintained the audience base over the past few weeks, due to the word of mouth  drawing people to it week by week through social media. […]

  2. […] Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable’s Media Summit. She told Mashable reporter Zoe Fox that social media is critical for content producers to tap into the power of friends and the influence they have on each other, for example via Facebook which allows people to share their thoughts on a new piece of entertainment. In addition to word of mouth, social media is conducive to innovative, eye-catching campaigns that keep viewers interested through the show’s airing. For example;  Madati said that Argo have maintained the audience base over the past few weeks, due to the word of mouth  drawing people to it week by week through social media. […]

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