Don Norman On The Impact Of Persuasion

By David Erickson | August 21, 2012

Don Norman’s studies and books on design theory coupled with his extensive academic and industry experience help companies produce enjoyable and effective products and services. Norman brings a systems approach to design, arguing that great design must touch every aspect of a company. In this TED Talk, Don Norman discusses the impact of persuasion. Found at YouTube from TEDxTalks.

Posted in Conference, Lecture, Marketing Trends and tagged Design, Don Norman, Persuasion, Psychology, TED, TED Talk

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