For Google Inc.’s YouTube it was a $150 million experiment: Seed dozens of new video “channels” on its Web service and see what works.
So far, Google likes what it sees from the eight-month effort. The company says it will put in another $200 million to market the channels as it attempts to upgrade its content from simple user-generated videos and to lure more viewers and advertising.
I think the biggest obstacle is getting YouTube visitors to make a habit of tuning in to new episodes as people do with television. Found at WSJ.com.