Search: PPC & Display By David Erickson | October 13, 2010 Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results. Found at Vimeo from MIMA. Posted in Conference, Presentation and tagged Display Advertising, Jamie Smith, MIMA, Online Advertising, Pay Per Click, PPC, Re-targeting, Search Engine Advertising, Search Engine Marketing, SEM