Operationalizing Social Media Programs By David Erickson | October 8, 2010 Kim Callaway and Marcus Didion from Bolin Digital Group present an intensive workshop on “Operationalizing Your Social Media Programs” using examples from their client Freschetta Pizza. Found at Vimeo from MIMA. Posted in Conference, Presentation and tagged Food Marketing, Freschetta Pizza, Kim Callaway, Marcus Didion, MIMA, Social Media, Social Media Marketing