Posts Tagged ‘Sports Marketing’
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]
Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreDarlington Nagbe's Online Autograph Signing Using Google Hangouts [VIDEO]
David Erickson discusses how professional soccer star Darlington Nagbe used Google Hangouts On Air to conduct an online autograph signing session.
Read MoreWashington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreMLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]
David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.
Read MoreWhat Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]
49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.
Read MoreXbox One & The Rise Of Ala Carte Video Pricing [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.
Read MoreGolf Channel's I Have A Golf Dream Twitter Fail [VIDEO]
The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.
Read MoreMichael Vick's Image Rehabilitation Campaign [VIDEO]
During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.
Read MoreKickalicious Scores With Detroit Lions [VIDEO]
During this segment of the 10th episode of the Beyond Social Media podcast, David Erickson, Albert Maruggi & B.L. Ochman discuss the Kickalicious viral video that landed Norwegian soccer player Harvard Rugland an invitation to the Detroit Lions minicamp and, ultimately, the opportunity to nail two field goals in the Lions’ first pre-season game.
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