Posts Tagged ‘MIMA’
How We Taught Computers To Speak Our Language
Karen McGrane presents “Machines With Brains: How We Taught Computers To Speak Our Language” reviewing how human/machine interaction has evolved & what it means for marketers.
Read MoreMike Grehan: Search & The Connected Consumer
Presentation by Search Engine Watch’s editor Mike Grehan for the Minnesota Interactive Marketing Association in May, 2011.
Read MoreLocation-Based Marketing
A superb presentation on local marketing and location-based services like Foursquare by Asif Khan, the founder of the Location-Based Marketing Association, that was hosted by the Minnesota Interactive Marketing Association.
Read MoreTomorrow’s Web Analytics Technology & Usage
Dennis Mortensen addresses web analytics tools and their usage, shedding light on their adoption today and the degree to which they can provide comfort for us in the future.
Read MoreWeb Analytics & User Experience
Fred Beecher and Andrew Janis present, Make More Money Faster: Combining Web Analytics With User Experience Research.
Read MoreDisplay Media Measurement
Panelists Mike Abramson, John Grudnowski & Gail Zielinski discuss, Display Media Measurement: The Three Core Phases using real-life scenarios.
Read MoreThe Business Of Web Measurement
Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.
Read MoreSearch: PPC & Display
Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.
Read MoreBeyond Keyword Research: Radical Online Marketing Intelligence
Marty Weintraub presents an overview of the search & contextual channels universe.
Read MoreLocal & Blended Search Optimization
Chris Silver Smith, explains how blended search has added complexity to search engine results pages and increased the opportunities for internet marketers.
Read More