Crowdsourcing The Search For The Missing Malaysian Flight 370 [VIDEO]

March 24, 2014
Crowdsourcing The Search For The Missing Malaysian Flight 370 [VIDEO]

David Erickson discusses DigitalGlobe’s use of it’s satellite imagery to offer crowdsourcing opportunities for the search for Malaysian Airlines flight 370.

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Facebook To Dramatically Slash Brands’ Page Reach [VIDEO]

March 23, 2014
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]

David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.

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Required Content For B2B Vendor Websites [VIDEO]

March 15, 2014
Required Content For B2B Vendor Websites [VIDEO]

David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.

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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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AT&T Home Security Pet Commercials [VIDEO]

March 1, 2014
AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

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Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

February 23, 2014
Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.

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Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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Instagram Direct Released [VIDEO]

December 12, 2013
Instagram Direct Released [VIDEO]

Instagram released the new update called Instagram Direct that allows you to send photos or video to just one or a group of select friends

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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