Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

WATCH →

AT&T Home Security Pet Commercials [VIDEO]

March 1, 2014
AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

WATCH →

Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

February 23, 2014
Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.

WATCH →

Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

WATCH →

Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

WATCH →

Instagram Direct Released [VIDEO]

December 12, 2013
Instagram Direct Released [VIDEO]

Instagram released the new update called Instagram Direct that allows you to send photos or video to just one or a group of select friends

WATCH →

Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

WATCH →

Truth & Trust In Advertising [VIDEO]

December 1, 2013
Truth & Trust In Advertising [VIDEO]

This documentary looks at how the self-regulation of advertisements may have saved the industry.

WATCH →

Google+ Security Flaw [VIDEO]

November 30, 2013
Google+ Security Flaw [VIDEO]

David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.

WATCH →

Twitter Custom Timelines [VIDEO]

November 29, 2013
Twitter Custom Timelines [VIDEO]

David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.

WATCH →