The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall. They call it their Enhanced Service Portal:

Mall Of America’s Enhanced Service Portal

1 Comment

  1. […] During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event. ALSO WATCH: Mall Of America’s Social Customer Service. […]

Leave a Comment