Pop Culture

Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Richie Incognito & The Miami Dolphins’ Reputation Fiasco [VIDEO]

November 13, 2013
Richie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]

David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.

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Minecraft Documentary [VIDEO]

November 11, 2013
Minecraft Documentary [VIDEO]

Minecraft is a hugely popular indie sandbox video game created by Swedish programmer Markus “Notch” Persson and later developed and published by Mojang.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Tide’s Scary Vines: A Carrie Remake [VIDEO]

October 25, 2013
Tide's Scary Vines: A Carrie Remake [VIDEO]

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

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Hyundai’s Zombie Chop Shop [VIDEO]

October 17, 2013
Hyundai's Zombie Chop Shop [VIDEO]

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

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BlendTec’s Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

October 11, 2013
BlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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Century 21 Posts Fake Craigslist Ad Selling Walter White’s Breaking Bad Home [VIDEO]

October 4, 2013
Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

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