Pop Culture

Twitter/Google Deal = Amazing Consumer Insight Tool [VIDEO]

February 9, 2015

David Erickson discusses the prior implementation of the Twitter Firehose in Google search results, and how it offered amazing insight into consumers’ social media behavior.

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Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Worst. Lyrics. Ever: Let’s Get Social [VIDEO]

April 14, 2014
Worst. Lyrics. Ever: Let's Get Social [VIDEO]

B.L. Ochman and David Erickson cringe over unintentionally hilarious Let’s Get Social song featured during the Social Media World conference.

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David Ortiz’s Samsung-Sponsored Selfie With President Obama [VIDEO]

April 6, 2014
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Insurance Company Exploits Paul Walker’s Death On Twitter [VIDEO]

December 13, 2013
Insurance Company Exploits Paul Walker's Death On Twitter [VIDEO]

The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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scoutPRO – Football Analytics Scouting App [VIDEO]

November 24, 2013
scoutPRO - Football Analytics Scouting App [VIDEO]

David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.

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STUDY: Video Games Do Not Affect Behavior [VIDEO]

November 23, 2013
STUDY: Video Games Do Not Affect Behavior [VIDEO]

B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.

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Batkid Saves San Francisco! [VIDEO]

November 21, 2013
Batkid Saves San Francisco! [VIDEO]

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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