Marketing Trends

Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Shadow Puppet App [VIDEO]

October 7, 2013
Shadow Puppet App [VIDEO]

David Erickson discusses the Shadow Puppet app that allows you to create a narrated slideshow of your photos from your iPhone or iPad.

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Google+ Offer’s Embeddable Posts [VIDEO]

September 15, 2013
Google+ Offer's Embeddable Posts [VIDEO]

David Erickson discusses the new feature Google has added to it’s Google+ social network: Embeddable posts.

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KitKat Secures Naming Rights For Android 4.4 [VIDEO]

September 14, 2013
KitKat Secures Naming Rights For Android 4.4 [VIDEO]

Discussion of Google offering the naming rights to it’s Android operating system to KitKat during this segment of episode 15 of the Beyond Social Media show.

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Promoted Twitter Complaints Criticize British Airways [VIDEO]

September 13, 2013
Promoted Twitter Complaints Criticize British Airways [VIDEO]

David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.

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Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

September 7, 2013
Xbox One & The Rise Of Ala Carte Video Pricing [VIDEO]

During this episode of the Beyond Social Media Show, David Erickson discusses the trend toward ala carte video pricing that is emerging through the use of video game console apps like those for ESPN and NFL.com on the upcoming Xbox One entertainment system.

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Handshake: A Personal Data Marketplace [VIDEO]

September 5, 2013
Handshake: A Personal Data Marketplace [VIDEO]

David Erickson discusses Handshake, a new marketplace where individuals can negotiate for the use of their personal data.

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GameInformer’s Digital Subscriptions Success [VIDEO]

September 4, 2013
GameInformer's Digital Subscriptions Success [VIDEO]

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

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Effortless Computing: The Brain-Computer Interface [VIDEO]

August 19, 2013
Effortless Computing: The Brain-Computer Interface [VIDEO]

Using a brain-computer interface technology pioneered by University of Minnesota biomedical engineering professor Bin He, several young people have learned to use their thoughts to steer a flying robot around a gym, making it turn, rise, dip, and even sail through a ring.

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