Marketing Trends

Mary Meeker’s Ugly State Of The Internet Presentation [VIDEO]

June 1, 2014
Mary Meeker's Ugly State Of The Internet Presentation [VIDEO]

During episode 50 of the Beyond Social Media Show, David Erickson & B.L. Ochman discuss the wonderful yet atrociously-designed State of the Internet presentation Mary Meeker gives each year.

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American Teens’ Favorite Social Networks [VIDEO]

April 19, 2014
American Teens' Favorite Social Networks [VIDEO]

David Erickson discusses research from Piper Jaffray about American teens social network preferences during this segment of the Beyond Social Media Show.

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David Ortiz’s Samsung-Sponsored Selfie With President Obama [VIDEO]

April 6, 2014
David Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]

Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?

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Facebook To Dramatically Slash Brands’ Page Reach [VIDEO]

March 23, 2014
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]

David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.

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Television Multitasking [VIDEO]

February 8, 2014

David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.

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Mobile 3D Scanning Technology: Occipital’s Structure Sensor App [VIDEO]

November 8, 2013
Mobile 3D Scanning Technology: Occipital's Structure Sensor App [VIDEO]

David Erickson discusses Occipital’s Structure Sensor app that turns your iPad into a 3D scanner.

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Context Is Key With Google Hummingbird Update [VIDEO]

October 18, 2013
Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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Shadow Puppet App [VIDEO]

October 7, 2013
Shadow Puppet App [VIDEO]

David Erickson discusses the Shadow Puppet app that allows you to create a narrated slideshow of your photos from your iPhone or iPad.

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Google+ Offer’s Embeddable Posts [VIDEO]

September 15, 2013
Google+ Offer's Embeddable Posts [VIDEO]

David Erickson discusses the new feature Google has added to it’s Google+ social network: Embeddable posts.

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