How To/Tips/Advice

CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

July 8, 2013
CASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]

Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.

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QR Code Use Examples & Case Studies [WEBCAST]

June 18, 2013
QR Code Use Examples & Case Studies [WEBCAST]

David Erickson presents 27 examples and case studies of the good, the bad and the ugly of QR code uses for marketing in this hour-long webcast.

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How To Create A Magazine Using Flipboard [VIDEO]

March 28, 2013
How To Create A Magazine Using Flipboard [VIDEO]

The recent update to Flipboard allows anyone to create a virtual magazine using the platform; this video shows you how.

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Pinterest Analytics Demonstration [VIDEO]

March 25, 2013
Pinterest Analytics Demonstration [VIDEO]

A video demonstration of how Pinterest’s analytics work.

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How To Follow Trends [VIDEO]

March 25, 2013
How To Follow Trends [VIDEO]

In this short video, David Erickson demonstrates how to follow trends using Google Chrome tabs.

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Personal Email Use Statistics: Gmail Meter [VIDEO]

March 1, 2013
Personal Email Use Statistics: Gmail Meter [VIDEO]

Gmail Meter is a nice tool from the Google Docs Script Gallery that will analyze your email use and send you a report on your activity to help you improve your productivity.

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Email Marketing Case Study: LinkedIn’s Vanity Play [VIDEO]

February 26, 2013
Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.

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Facebook Graph Search & Privacy Settings [VIDEO]

February 21, 2013
Facebook Graph Search & Privacy Settings [VIDEO]

Great example of how to use humor in online training: The Daily Grovo illustrates the importance of privacy settings for Facebook’s new Graph Search feature.

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How To Download & Mine Your Twitter Archive [VIDEO]

January 23, 2013
How To Download & Mine Your Twitter Archive [VIDEO]

CNET’s how to demonstration for downloading and browsing through your Twitter archive.

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How Not To Suck On Instagram [VIDEO]

October 3, 2012
How Not To Suck On Instagram [VIDEO]

A clever guide to how not to suck using Instagram.

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