Experiential Marketing

Emotional Effect Of Wide Screens

December 16, 2018

Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.

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Mall Of America’s Social Customer Service [VIDEO]

March 2, 2014
Mall Of America's Social Customer Service [VIDEO]

The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.

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Google Tour Builder Storytelling Tool [VIDEO]

November 26, 2013
Google Tour Builder Storytelling Tool [VIDEO]

David Erickson discuss the new Google Tour Builder tool that allows you to tell your own stories by annotating Google Earth maps with your own text, photos and video to create a 3D geographical tour.

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Batkid Saves San Francisco! [VIDEO]

November 21, 2013
Batkid Saves San Francisco! [VIDEO]

Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.

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Netflix’s Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

October 1, 2013
Netflix's Breaking Bad Twitter App: SpoilerFoiler.com [VIDEO]

Netflix’s Twitter App Spoiler Foiler blacks out any tweets in your feed that might spoil Breaking Bad episodes.

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Google’s Awesome Google Glass Public Relations Strategy [VIDEO]

July 7, 2013
Google's Awesome Google Glass Public Relations Strategy [VIDEO]

Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.

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Adobe’s Real-Time Photoshopping Campaign [VIDEO]

June 12, 2013
Adobe's Real-Time Photoshopping Campaign [VIDEO]

Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss Adobe’s clever real-time guerrilla photoshopping campaign. Unsuspecting people are Photoshopped in real time while waiting for a bus. Took place in Stockholm, Sweden as part of a promotion for Adobe Creative Days. Found at YouTube from Beyond Social Media Show. Photoshop Live – […]

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Citizen Generated LEGO Customer Service Testimonial [VIDEO]

March 18, 2013
Citizen Generated LEGO Customer Service Testimonial [VIDEO]

This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.

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The Jeep Wave

June 13, 2011
The Jeep Wave

David Erickson discusses The Jeep Wave as an example of how social norms can form around brand that form the basis of social tribes.

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The Coca Cola Friendship Machine

May 19, 2011
The Coca Cola Friendship Machine

Coke tries to capture some of the Happiness Machine magic: What if you can climb up a huge Coke machine and get two Coke bottles for the price of one?

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