Commercial

Friskies’ Dear Kitten Viral Video [VIDEO]

June 29, 2014
Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

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AT&T Home Security Pet Commercials [VIDEO]

March 1, 2014
AT&T Home Security Pet Commercials [VIDEO]

In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.

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Google’s Touching India Reunion Ad [VIDEO]

November 20, 2013
Google's Touching India Reunion Ad [VIDEO]

B.L. Ochman & David Erickson discuss Google’s touching 3-minute Reunion commercial for the Indian market.

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Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

May 28, 2013
Suicide Prevention Hotline Volunteer Recruiting Effort Uses Skip Ad Feature To Qualify Candidates [VIDEO]

A creative use of the skip ad feature for a volunteer recruiting effort for the Belgian suicide prevention line qualifies candidates who are good listeners.

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Evian Babies Return [VIDEO]

April 23, 2013
Evian Babies Return [VIDEO]

Evian has brought the dancing babies back for a reprise. Can’t go wrong with dancing babies.

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How To Do A Comedy Promo Trailer: Louis C.K.’s HBO Oh My God Special [VIDEO]

March 11, 2013
How To Do A Comedy Promo Trailer: Louis C.K.'s HBO Oh My God Special [VIDEO]

This is a great example of how to do an effective promotional trailer for a comedy special. Louis C.K. pokes fun at the conventions of the traditional promotional trailer.

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Microsoft Surface Pro Commercial [VIDEO]

February 24, 2013
Microsoft Surface Pro Commercial [VIDEO]

Microsoft’s Surface commercials are awful. They do not demonstrate what you can do with the tablets…aside from clacking and dancing with them.

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Case Study: Samsung’s Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

February 16, 2013
Case Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]

A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.

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GoDaddy’s Perfect Match Super Bowl XLVII Ad Drives Sales [VIDEO]

February 4, 2013
GoDaddy's Perfect Match Super Bowl XLVII Ad Drives Sales [VIDEO]

Mashable reports that, Perfect Match, one of two ads GoDaddy ran during Super Bowl XLVII and which received a lot of negative reaction on social media and which scored last on USA Today’s Ad Meter, nevertheless drove sales.

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Viva Young: Taco Bell Super Bowl XLVII Commercial [VIDEO]

January 29, 2013
Viva Young: Taco Bell Super Bowl XLVII Commercial [VIDEO]

Viva Young, Taco Bell’s Super Bowl XLVII commercial features a bunch of octogenarians who sneak out for a night on the town.

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