Marketing Case Study Videos

Video case studies for marketing, public relations, advertising and online communications.

Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Friskies’ Dear Kitten Viral Video [VIDEO]

June 29, 2014
Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Building Social Capital Through Social Media & Touch Football [VIDEO]

November 10, 2013
Building Social Capital Through Social Media & Touch Football [VIDEO]

Presentation about building social capital via social media to organize football games & bring a diverse group of people together to have fun & break barriers.

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DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]

October 31, 2013
DiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza...To Keep Him Safe [VIDEO]

David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.

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Perma.cc’s Social Listening & Email Marketing [VIDEO]

October 24, 2013
Perma.cc's Social Listening & Email Marketing [VIDEO]

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

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BlendTec’s Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

October 11, 2013
BlendTec's Ongoing Will It Blend Content Marketing Campaign: iPhone 5C & 5S [VIDEO]

David Erickson discusses the latest Will It Blend? video in which BlendTec grinds up iPhone 5Cs and a gold Limited Edition iPhone 5S and chats with his co-hosts about how BlendTec has managed to keep the series fresh.

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MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

October 10, 2013
MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

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Chipotle’s Scarecrow Content Marketing Campaign [VIDEO]

October 9, 2013
Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

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What Public Relations Pros Can Learn From Colin Kaepernick’s Twitter Favorites [VIDEO]

October 3, 2013
What Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]

49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.

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