Viral Videos

Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Good Books International Trailer

July 29, 2012
Good Books International Trailer [VIDEO]

This Franz Kafka/Hunter S. Thompson-inspired animated trailer promotes Good Books International, a bookseller that donates 100% of its profits to support charitable projects.

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Why Videos Go Viral

March 29, 2012

YouTube’s trends manager, Kevin Allocca, explains why videos go viral in this TED Talk & an infographic about the Kony 2012 video.

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Top 10 YouTube Videos Of 2011

December 22, 2011
Top 10 YouTube Videos Of 2011

YouTube has compiled the ten most popular YouTube videos for YouTube Rewind 2011.

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