Video Marketing

Commercial Drone Use For Weddings [VIDEO]

July 31, 2014
Commercial Drone Use For Weddings [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses a a Quartz story about the use of drones by wedding videographers.

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Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

July 29, 2014
Greenpeace Brandjacks LEGO & Shell Oil [VIDEO]

During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.

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Friskies’ Dear Kitten Viral Video [VIDEO]

June 29, 2014
Friskies' Dear Kitten Viral Video [VIDEO]

Friskies collaborated with Ze Frank to narrate a commercial and with BuzzFeed to provide the launch platform that ultimately resulted in more than 13.5 million views…and counting.

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Instagram Direct Released [VIDEO]

December 12, 2013
Instagram Direct Released [VIDEO]

Instagram released the new update called Instagram Direct that allows you to send photos or video to just one or a group of select friends

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Google+ Security Flaw [VIDEO]

November 30, 2013
Google+ Security Flaw [VIDEO]

David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.

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Google’s Touching India Reunion Ad [VIDEO]

November 20, 2013
Google's Touching India Reunion Ad [VIDEO]

B.L. Ochman & David Erickson discuss Google’s touching 3-minute Reunion commercial for the Indian market.

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Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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