Video Marketing

Instagram Direct Released [VIDEO]

December 12, 2013
Instagram Direct Released [VIDEO]

Instagram released the new update called Instagram Direct that allows you to send photos or video to just one or a group of select friends

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Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

December 11, 2013
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]

David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.

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Google+ Security Flaw [VIDEO]

November 30, 2013
Google+ Security Flaw [VIDEO]

David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.

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Google’s Touching India Reunion Ad [VIDEO]

November 20, 2013
Google's Touching India Reunion Ad [VIDEO]

B.L. Ochman & David Erickson discuss Google’s touching 3-minute Reunion commercial for the Indian market.

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Dunkin’ Donuts Monday Night Football Vine Ads [VIDEO]

November 15, 2013
Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

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Netflix Pirate-Sources Programming Decisions [VIDEO]

November 4, 2013
Netflix Pirate-Sources Programming Decisions [VIDEO]

David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.

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Volkswagen’s Feeling Carefree Take On Me Ad [VIDEO]

November 2, 2013
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]

David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.

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Tide’s Scary Vines: A Carrie Remake [VIDEO]

October 25, 2013
Tide's Scary Vines: A Carrie Remake [VIDEO]

David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.

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Darlington Nagbe’s Online Autograph Signing Using Google Hangouts [VIDEO]

October 20, 2013
Darlington Nagbe's Online Autograph Signing Using Google Hangouts [VIDEO]

David Erickson discusses how professional soccer star Darlington Nagbe used Google Hangouts On Air to conduct an online autograph signing session.

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Hyundai’s Zombie Chop Shop [VIDEO]

October 17, 2013
Hyundai's Zombie Chop Shop [VIDEO]

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

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